h1

Buffalo Small Press Book Fair Aftermath/D Day for ‘If They Can’t Take A Joke’ Launch at Desiderio’s!

April 1, 2007

April Fool’s Day is finally upon us!

After six solid months of planning, scheduling, networking, schmoozing, freelancing and old fashioned writing, it’s time to kick things into high gear and do what I was born to do (but don’t enjoy all the time): PROMOTE!  Today is the official launch date for my fourth humor collection, If They Can’t Take A Joke: Confrontational Humor For The Casual Bibliophile.   Being neurotic beyond words, I got up at seven this morning because my subconscious knows that this is a big day and I’ve got plenty of worrying to do before the big show tonight at Desiderio’s on Broadway and Bowen at 7 pm. 

I’m thinking about writing a travelog regarding the promotions this month because a)I’m really starting to enjoy writing travelogues and b)this will give people an idea of how insane, exhausting and erratic promotional junkets are.  The next month and a half is going to be physically and mentally draining on me, and odds are that I won’t be writing much when I come out of it for awhile, but those are just the negatives. 

There are a lot of positives to focus on for this book and the next six weeks.  I’m going to sell a boat load of books and there are a lot of great appearances with longstanding contacts that I’m really looking forward to (Don’s Atomic Comics, FYE, Clarence Center Coffee Co., Talking Leaves, etc.).  I’ve been dealing with some of these people since Soup To Nuts: A Decade Of Satire by Thomas Waters (my first self published book in 2001, for those of you who don’t know) and I only get to see some of my contacts and professional friends unless I’m promoting a book.  So it’s been almost a year and a half since I’ve been out on the circuit in clubs, bars, coffee houses and book stores to do the meet and greet, the hard sales pitch and the shaking hands and kissing babies thing.  Luckily, I’ve still got some gas in the tank after yesterday’s seven hour plugathon at the Buffalo Small Press Book Fair.   

One of the other positives is that I actually have books on hand to sell this month, and hopefully plenty of them.  I’m not getting the hardcovers until Wednesday or Thursday, but I should have them in time for the FYE appearance next Saturday in Hamburg (12-4) and the Don’s Atomic Comics appearance next Saturday in Depew (Tom’s Atomic Kegger 2! from 7pm-11pm).  That, and I’ve broken a lot of new ground in terms of new places, bigger promotions and radio appearances. 

Hopefully when the dust has settled I can hammer out some television spots, but I literally won’t have the time to even think about it until May.  There should be enough momentum from the launch this month that we’ll grab somebody’s attention on one of the big three networks locally or perhaps even nationally.  We’ll see what happens. 

The Small Press Book Fair yesterday was a phenomenal success and I got to see a lot of old friends in The Biz as well as meet new people while shilling copies of my book at the same time.  Buffalo State College’s Rooftop Poetry Club was kind enough to share their promotional table with me and I got to meet Lisa Forrest (one of the librarians at Buffalo State as well as one of the founders of the Rooftop Poetry Club and an ardent project coordinator for many of their multimedia spectaculars including their current Slide project, which coordinates spoken word with visual art) along with Sarah Reis (sp?), who we decided will be be splitting the bill with me when I appear on campus at the Butler Library Room 310 at 4 pm on April 25th.  This will be the first time I’ve been on campus in almost three years, so I’m looking forward to ‘heading back to my roots’ and ‘rediscovering where I came from’ and all that jazz.  Where the hell was I?  All this plugging is exhausting!  Oh yeah, the Book Fair…moving on…

ArtVoice’s Managing Editor Geoff Kelly was there and I haven’t seen him in eons, so we traded some anecdotes, I snapped some shots for the YourHub site, and I got him a comp copy of the new book for review purposes.  I spoke briefly with Michael Kelleher, the Literary Director for Just Buffalo Literary Center and we spoke about how the anthology is coming along.  He told me that the word of mouth on the floor throughout the day regarding the anthology was like wild fire, which was a positive.  I told him that Alycia and I were considering extending the submission period and he understood.  We’ll see if submissions spike in the next couple of months, though. 

I also said a quick hello to Jonathan from Talking Leaves, Christy (a very old friend from WAY back in the day), one of the new owners or proprietors of Rust Belt Books, and exchanged pleasantries and insults with Livio Farrello, part of the unholy triumverate that forms Slipstream, one of the longest running literary journals in Buffalo.  Bob Borgatti (one of the other founders and co-editors of the journal) is a much nicer person, or at least less abrasive (but who am I to accuse anyone of being abrasive?).  It was very nice to see him again.  I’ve got an interview with Bob in the new book that was originally intended for ArtVoice that they never ran for some reason, so Buffalo readers will be seeing it first in If They Can’t Take A Joke.

I also got to meet Charles Forness and Susan Marie, two of the writers whose work was accepted for the Just Buffalo anthology that Alycia Ripley and I are working on.  They were very nice and we schmoozed for a bit and they are planning on coming out to see me and Carrie Spadter read at the Caz Coffee Cafe on Monday the somethingth this month.  I don’t even remember, but the listing will be in the paper.  I got to meet Amy Greenan, an avid Zinester who bought my book a year ago (First Person, Last Straw) and said she really enjoyed it.  

I got along famously with James Ostrowski (sp?), a lawyer who wrote a fascinating book about everything that’s wrong with Buffalo politics.  He had a lot of interesting things to say and by the end of the day, we were hamming it up and promoting each other’s books shamelessly to fairgoers who approached our table.  James also has a podcast, so he and I talked about getting together at some point down the road.  Once I unpack all my materials from yesterday, I’ll give you the full spelling of his name along with the title of his book, which I purchased.   And I met Una Crow (is that your real name?), a tiny girl who was tremendously friendly who sold me a zine called Monstress, which was filled with prose, art and poetry.  Amy and Una helped me plug the book and lent me some of their sharpies and glitter pens to write some cheesy tag lines on some cardboard displays to get my books moving. 

I went three hours without selling anything and then BOOM, everyone was hitting me up at once.  There was a solid hour of sales, meeting and greeting, and then the rest of the day was spent gathering email addresses for the newsletter, shaking hands, telling fifteen thousand different people what the book was about over and over again, and generally hamming it up with James.   I got there at eleven in the morning, the fair started at noon, and I left at six o’clock, spent, tired and ready for a nap that I didn’t get.   After entering all the new information into the batcave, Lindsay and I popped up to Desiderio’s to finalize plans, have a few drinks and to catch the Michael Bly Band play the day before our launch together.  It was a fruitful day and it’s probably going to be very typical of the promotional days that I have set up throughout the next month.  For all the pictures, click on over to the YourHub site (the link is at the bottom along the BlogRoll).   Many thanks again to Lisa Forrest, James Ostrowski, Amy Greenan, Una Crow and the organizers of the first Buffalo Small Press Book Fair for such a phenomenal event.  I made some great money yesterday along with a lot of other local artists and made some solid contacts. 

So now it’s time for the real show.  At the time of this writing, I’ve got less than eleven hours before it’s curtain’s up and the book is released into the wild.  This baby’s got some legs, so it should be a long and bountiful junket.  I’ll see you all at 7 PM sharp tonight at Desiderio’s on Broadway along with Michael Bly and Lana and Hund.  Get there early as parking is limited and you don’t want to miss one second of this star studded spectacular!  Bring your book buying shoes!         

Advertisements

One comment

  1. […] Eric Forbes wrote an interesting post today onHere’s a quick excerptApril Fool’s Day is finally upon us! After six solid months of planning, scheduling, networking, schmoozing, freelancing and old fashioned writing, it’s time to kick things into high gear and do what I was born to do (but don’t enjoy … […]

    Like



Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: