Posts Tagged ‘marketing’

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Big Words I Know By Heart Episode 49: ‘Scoville’

March 31, 2018

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Wing King Drew Cerza was originally on the boards all the way back in 2014.  There was a massive scheduling issue though, as Drew had a press conference the same day.  So we finally got around to making it happen this month and Cerza did not disappoint.  The founder of the National Buffalo Wing Festival was a real sport with my line of questioning, he was charming and he was genuinely as interested in chicken wings as I am.  As someone who’s had chicken wings every single week since I was 17, Drew’s Festival is right up my alley.  Co Host Matt Sampson also saved the day by filling the Hot Seat on short notice, so it turned into a pretty damned entertaining episode.  And for those who don’t know, ‘Scoville’ is the official heat scale for spicy foods and peppers named after the man who researched it.  Here it is:

Thanks to Drew, Sampson, and of course producer Richard Wicka for holding it all together.  #BigWordsVideo is taking the month of April off, so have a Happy Easter and we’ll see you in May!

Tom

 

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Travesty Back On Track, Icarus In A Holding Pattern…

August 13, 2014

It’s astonishing how much effort goes into maintaining an existing bibliography.

Even if I never wrote another word, there’s still always work to do. Updating bios, links & the book list itself, porting galleys over to new devices, selling from my current inventory when I’m not even expecting it and overhauling or editing from my database of essays. It’s not a full time job, but to do it properly it probably could be.
Last week I said that it would only be a matter of time before I started writing again. Well, that time has come. I dusted off the current manuscript for Travesty (the follow up book for Mockery) and started quietly adding to it. Working on any project (like the new video show) sparks a certain momentum in the creative part of my brain, so everything else is falling into place. A third of the Travesty book is already complete, which leaves roughly a hundred more pages. Piece of cake.
It occurred to me a few days ago that I’ve had a book published (under the Doubt It Publishing imprint or through other publishers) every other year for the past twelve years. That doesn’t even seem real to me. I just plug along and write one essay at a time. They pile up into a book, the book gets put together, proof read, designed and packaged, released and then promoted.
Icarus On The Mend: Memoirs Of A Manic Depressive was a much different project than anything I’d worked on up to that point (2010-2012). It took a lot out of me, and I wanted to take a break after writing it. Due to personal problems, the limited print run hardcover was never effectively promoted in clubs, stores or libraries. I’m not done with it yet, but I’m certainly not going to promote it at present.
The idea for Travesty was largely inspired by working with Mark McElligott on publishing and promoting his book, Random Thoughts From A Broken Mind. He reminded me that essays (rants, whatever you’d like to call them in this day and age) don’t HAVE to be sixteen pages long and that often, they’re funnier and punchier when they’re short. I went back to basics when I started writing Travesty. When I first started writing consistently for a deadline (for the Clarence High School Advocate, which I was also the Editor In Chief on), I punched out essays on a Brother electric typewriter and wrote each one in one sitting. Essays (at heart) are designed by nature to be written (or read) in one sitting. They shouldn’t be an ordeal that’s digested piecemeal. There’s a real joy in returning to the roots of how I got started in this messy business to begin with.
If time (and routine, and my track record) is any indicator, Travesty will be in readers’ hands by the fall of 2015. I have no timetable for the mass market two volume trade paperback launch of Icarus On The Mend. When all 50 copies of the limited run hardcovers have found a home, Icarus will fly again, so to speak.
And I’ve been mulling over sharing some of the new writing here on the web site. I don’t want to give the entire book away, but I’ll drop a morsel this Friday just to give you a taste of what’s going into the pot. This Friday I’ll post ‘Your Great American Novel’, an essay about the aggravations of being approached when people find out that you’re a writer. After seven days online, it’s going back into the vault. Sound fair?

See you all in three days time,
Tom Waters

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Big Words Radio Episode 62: Auto Erotic Ass Pixelation (w/Brian Kahle)

June 13, 2011

On the playback, I felt that last night’s show with Brian Kahle couldn’t have been any more perfect.  Brian was charming, funny and well-spoken.  John Kindelan was funny, engaging when it was called for and well-spoken.  It was just the right blend of offensiveness, revealing answers and intelligent responses.  If every show was like this one, I’d do it a hell of a lot more often.  I made a conscious decision a year ago to devote one calendar year on the show to booking guests that I had an existing rapport with versus landing national celebrities and wound up somewhere in the middle.  The proof is in the pudding right here.  Here’s your synopsis for Episode 62:

 

Episode 62: Auto Erotic Ass-Pixelation

Tom settles in for a bucket of scotch while he trades industry stories with Buffalo icon Brian Kahle (Magic Marketing) and co-host John Kindelan (theboompage.com).  The boys discuss mustaches, helipads and their enormous financial largesse.

 

To hear the show, click here:

http://www.thinktwiceradio.com/tom-waters/tom-waters.html

 

You can also hear the new show (along with every previous episode and bonus clip) here:

http://www.bigwords.mevio.com

 

I applaud Brian Kahle for his frank and candid discussion as well as his career as a whole.  For a Buffalonian, I couldn’t have any more respect for him as a person.  It was a genuine thrill to be in the same room with two of the biggest marketing influences of my lifetime (Brian and Richard Wicka).  Thanks to both for making this show happen.  Thanks are also in order to John Kindelan for taking the time out to co-host.  He did a bang-up job of rolling with the punches.

I’ve got some entertaining things planned for the next two shows that should prove to be fun for listeners.  You’ll find out more in July.

Thanks for tuning in,

Tom Waters

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